Clay Integration With Salesforge

Clay makes it easy to research, build, and enrich lead lists. With the Salesforge + Clay integration, you can instantly move those enriched contacts into Salesforge - either into your workspace or directly into a sequence - and start multi-channel campaigns across email and LinkedIn. No CSV exports, no manual uploads, no friction.

What You Can Do With the Integration

• Sync leads from Clay into Salesforge: Add enriched contacts from your Clay tables directly into your Salesforge workspace.
• Push contacts straight into live sequences: Assign leads to active multi-channel sequences in Salesforge with one step.
• Keep contacts always updated: If a contact already exists in Salesforge, the integration updates it automatically with new details from Clay.
• Map custom variables: Map any Clay column to Salesforge fields (including custom variables like job title, industry, or address) to power deeper personalization.
• Two-way alignment: Add Salesforge IDs or other fields back into your Clay tables to keep your records synced.

How It Works

Step 1: Connect Clay to Salesforge

• Generate an API key in your Salesforge settings.
• In Clay, add a new enrichment, choose Salesforge, choose the action, and paste in your API key.
• Select the workspace you want to connect.

Step 2: Enrich Contacts Into Salesforge

• From Clay, choose Insert Contact Into Workspace.
• Map your Clay fields (first name, last name, company, email, etc.) to Salesforge fields.
• Map any custom variables you need (e.g., address).
• Run the enrichment and your leads appear in Salesforge instantly.

Step 3: Add Leads to a Salesforge Sequence

• From Clay, choose Add Lead to Existing Sequence.
• Select your Salesforge workspace and the sequence you want.
• Map your Clay fields to Salesforge fields and custom variables.
• Run the enrichment and your leads are created/updated in Salesforge and assigned to your sequence.

Why It Matters

The integration bridges the gap between lead research and outbound execution. With Clay and Salesforge together, you get:

• Faster outreach: Go from enriched data to live multi-channel campaigns in minutes.
• Accurate, up-to-date records: No duplicates, no stale data.
• Personalization at scale: Enrich with Clay, then let Salesforge’s AI tailor both emails and LinkedIn messages.
• Less manual work: No more exporting, cleaning, or importing CSV files.

Example Workflow

1. Build and enrich a prospect list in Clay.
2. Push enriched leads into Salesforge.
3. Automatically assign them to your chosen sequence.
4. Run multi-channel outreach with personalized emails and LinkedIn.

How To Get Started

1. In Salesforge: generate your API key under Settings → Integrations.
2. In Clay: add a Salesforge enrichment and connect your workspace.
3. Map your fields and custom variables.
4. Start syncing enriched contacts into Salesforge and sequences.