Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog posts by Frank Bacon

Cold Email vs. LinkedIn Message: Which Works Better In 2025?
Cold Outreach

Cold Email vs. LinkedIn Message: Which Works Better In 2025?

Explore the strengths and weaknesses of cold emails and LinkedIn messages for sales outreach in 2025, and learn how to effectively combine both.
5 Trigger-Based Email Examples for Cold Outreach
Cold Outreach

5 Trigger-Based Email Examples for Cold Outreach

Explore effective trigger-based email strategies to enhance cold outreach and boost engagement with prospects through timely, personalized communication.
EmailBison Pricing & Reviews: '5' Things Agencies Need to Know
Reviews

EmailBison Pricing & Reviews: '5' Things Agencies Need to Know

EmailBison costs $499/month with private servers and unlimited scale—but is it worth $6K/year? See reviews, pros/cons, and cheaper alternatives like Salesforge.
AI SDRs and Cross-Channel Personalization
AI SDRs

AI SDRs and Cross-Channel Personalization

Explore how AI SDRs revolutionize outbound sales with automated personalization, dynamic outreach, and efficient cross-channel communication.
Salesforce Email Deliverability Demystified: Is It Good or Bad for Outreach?
Email Deliverability

Salesforce Email Deliverability Demystified: Is It Good or Bad for Outreach?

Wondering if Salesforce email deliverability is good enough for outreach? This guide explains how Salesforce handles email, its limits for cold outreach, the deliverability mistakes to avoid, and what outbound teams really need to hit inboxes at scale
How AI Uses Behavioral Data to Personalize Outreach
AI SDRs

How AI Uses Behavioral Data to Personalize Outreach

Explore how AI leverages behavioral data to enhance cold email outreach, improving personalization and response rates across various platforms.
Cold Email: The A-Z Guide for Beginners to Dominate in 2025
Cold Outreach

Cold Email: The A-Z Guide for Beginners to Dominate in 2025

Learn what is cold email and how to write effective cold emails to improve your response rates and connect with your audience.
Cold Email Follow-Up Metrics: What Matters Most
Cold Outreach

Cold Email Follow-Up Metrics: What Matters Most

Learn essential metrics for tracking cold email follow-ups, including open rates, reply rates, and the impact of AI-driven personalization.
We Analyzed 1,000,000 Cold Emails, Here’s What Works in 2025
Tutorials & Guides

We Analyzed 1,000,000 Cold Emails, Here’s What Works in 2025

Discover proven cold email formulas, follow-up techniques, and deliverability best practices for 2025. Learn how to personalize and craft emails that get results.